To the question of mathematical modeling of processes of optimization of Internet business

Is considered a number of aspects of evolution of Internet business, in particular, assessment of efficiency of this innovation technology in terms of satisfaction of requests and needs of end users is implemented. The mathematical model is synthesized and modeling of set of processes is carried out. The analysis of results of such modeling allowed authors to formulate an entity of the concept "trust level" to information telecommunication technologies and to offer a way of its assessment, by definition of the so-called "index of trust of Internet users". This index also to some extent reflects priorities of end users and can quite serve as a peculiar indicator of drivers of growth of the Internet in general and the Internet of things in particular.